PubLisher mark potter MANAGiNG eDiTOr graham garrison P2 JULY 2009 Publisher’s Thoughts Leading the Way ArT DireCTOr brent cashm
CANVAS publisher’s thoughts I Leading the Way i recently called a friend who runs marketing for a big company. before i could as
C.E.O a n v a s d u c a t i o n n l i n e Delivering the tactical competitive advantage you need CANVAS P3
Wine Communication of A media buyer’s menu used to be basic the A Sponsored by Why print will always have a place at the table —
Part of that change involves a consistent vision of what print is and what it can do for customers. The Print Council and other
The Wine of Communication “To watch people both in and out of the print industry, touch, smell, rub and examine beautiful creati
CANVAS P7
The Wine of Communication A known commodity how often does a consumer enjoy it when a vendor pushes a product on them? Telemarke
Indeed, the “wine of communication” may be print’s permanent spot in the scope of media. And why not? It’s been around the longe
D work for you? their followers. and adjusting as you go. P10 CANVAS July 2009 Networking or Do you tweet? Are you Linkedin®? is
Too much or not enough? Social networking for you can be a powerful tool, but stay focused. Despite the allure and ease — and th
Social Networking or Social Not Working? Microblogs, such as Twitter, enable you to post small bursts of information. The charac
A discussion group, such as those you will find as a feature of LinkedIn, Yahoo, and Google enable like-minded people to congreg
A Worthwhile To-Do List B P14 CANVAS July 2009 Creating a business and life mentality that keeps you on top Fast from reveng e a
Fast from being lazy and feast on getting active Fast from lying and feast on telling the truth Fast from judging people and fea
A Worthwhile To-Do-List The above was a list developed by my son Jake’s 4th grade class. each child was to develop their own Fas
CANVAS P993
CANVAS supporting the print sales & Marketing professional Subscribe today online for a year of CANVAS@ www.thecanvasmag.com Eac
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CANVAS supporting the print sales & Marketing professional July
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PubLisher mark potter MANAGiNG eDiTOr graham garrison P2 JULY 20
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CANVAS publisher’s thoughts I Leading the Way i recently called
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C.E.O a n v a s d u c a t i o n n l i n e Delivering
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Wine Communication of A media buyer’s menu used to be basic the
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Part of that change involves a consistent vision of what print i
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The Wine of Communication “To watch people both in and out of th
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CANV
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The Wine of Communication A known commodity how often does a con
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Indeed, the “wine of communication” may be print’s permanent spo
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D work for you? their followers. and adjusting as you go. P10 CA
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Too much or not enough? Social networking for you can be a power
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Social Networking or Social Not Working? Microblogs, such as Twi
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A discussion group, such as those you will find as a feature of
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A Worthwhile To-Do List B P14 CANVAS July 2009 Creating a busine
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Fast from being lazy and feast on getting active Fast from lying
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A Worthwhile To-Do-List The above was a list developed by my son
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CANVA
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CANVAS supporting the print sales & Marketing professional Subsc
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