CANVAS SUPPORTING THE PRINT SALES & MARKETING PROFESSIONAL MAY 2009 Diving for PURLs Selling Campaign Management
Your clients have high expectations. Win them over with XMPie . The Best in Integrated Cross-Media Communications You have the p
PUBLISHER mark potter MAY 2009 P2 MANAGING EDITOR graham garrison ART DIRECTOR brent cashman Interview with: Jeff Kalman, iPaper
Interview with: Jeff Kalman, President C CANVAS supports print sales and market- CANVAS: How does iPaper play well with print? K
Product Spotlight Sappi Fine Paper North America launches complete line-up of Digital Papers Sappi Fine Paper North America laun
Diving for PURLs Why PURLs are a good first step for print providers entering the world of cross media P4 CANVAS MAY 2009
P Print, Web, email, mobile messaging, and social media … any combination of these multi-media marketing channels and you’ve got
Diving for PURLs PURLs increase awareness A recent ArborOakland banking client wanted to develop a marketing campaign to increas
PURLs of wisdom XMPie president and founder Jacob Aizikowitz talks with CANVAS about what audiences expect out of marketing camp
Page R customers’ needs change. Rob Adler knew that he needed to turn the page. As president of Long Island City, N.Y.-based Pre
cause more and more is being thrown on their shoulders. Any way them over.” reinvent themselves in hopes of gaining the order an
Turning the Page corresponding salespeople are not satisfied with executing a small piece of their clients’ marketing mix. In oth
Spinning a Profitable Web Can Web technology actually help increase sales? By Brian Sullivan E-newsletters, CRM, blogs, podcasts,
Spinning a Profitable Web Bravenet.com and create one yourself. Even as a novice, you can be an official blogger before you know