Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Is it time to look at a new approach to selling? E ver get a call from a salesperson, and you can tell that they are a little too eager to sell you something? Many sales trainers will tell you that you need to come across as positive and upbeat in order to make the sale. However, if you’re like me, you get uncomfortable and turned off by this traditional sales approach, and just want to get off the phone. I once heard Donald Trump say, “In selling, you must never appear desperate. As soon as you look desperate, it’s over.” This idea of not needing the sale to sell more effectively is worth exploring. Pendulum P4 CANVAS AUGUST 2008 The By Mark McCombs