Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. sales and leadership university (U.S. Army Command and General Staff College) where he will learn to teach others the art of selling a difficult product. In June, he goes back on the road, to his team of sales champions, to his band of brothers. Croot realizes that while his company may have recently gained some market share, to secure the long-term viability of his company, he and his team need to keep selling. He knows they will carry out the mission, because they are doing it for the right reasons. So what can salespeople and business leaders take away from Major Croot? Think of the lessons he has learned. It is difficult to force anybody into anything. A “kill, capture, destroy, disrupt and deny” attitude in dealing with colleagues and customers only fortifies their defenses and makes it difficult to positively impact their lives. Just as Croot and our nation have learned that “selling” ideas is easier once trust is built, that rule also applies to us … regardless of whether we are selling a product or an idea. So this week, while you are making your sales calls or managing your team, don’t forget that Croot and thousands of great salespeople just like him are out there selling a product that will keep our nation and our families safe. Let’s say a prayer that Croot and his company meet their sales quota soon and return home safely to the biggest sales awards ceremony this company has ever seen. Oh … and Croot … tell your buddies we are forever grateful for your sacrifice. We will never forget. Brian Sullivan, CSP, is author of the book, “20 Days to the Top- How the PRECISE Selling Formula Will Make You Your Company’s Top Sales Performer in 20 Days or Less” and President of PRECISE Selling, a sales and leadership training company. To learn more about overcoming problems and low sales in a tough economy, check out Brian’s Web site at www.preciseselling.com. WHAT’S YOUR NEXT MOVE? Now Offering Marketing/ Consultation Services CANVAS offers its insight for creative solutions to your marketing needs For more information on how CANVAS can work for you email: marketing@thecanvasmag.com