Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. What print buyers think is good as gold in a sales call. Worth It? By Graham Garrison There was probably a moment during the call when Marty Peterson thought to herself, “What exactly is this guy selling?” Peterson, partner and director of production services for Eric Mower and Associates, doesn’t mind hearing out a sales pitch from printers hoping to lure new business. She just couldn’t believe that the print sales rep in front of her was puffing his chest and telling her how good he had been – at selling insurance. Seriously? Insurance? CANVAS P29