Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Product Spotlight KODAK MARKETMOVER Business Development Services Print service providers looking to expand and grow their digital print businesses have a powerful resource in KODAK MARKETMOVER Business Development Services. MARKETMOVER Services deliver a wide range of innovative tools, resources, and support to enable customers to maximize their return on investment in new technologies and achieve dynamic business growth. MARKETMOVER Service professionals work directly with KODAK NEXPRESS Digital Production Color Press customers in developing marketing plans, training senior management and sales representatives on new business opportunities, and supporting marketing and sales programs. MARKETMOVER Services contain the tools and resources to turn commercial printers into marketing services providers. Because many printers today lack the internal marketing expertise necessary to identify and capture new business in vertical markets, the MARKETMOVER Services program is a critical asset in the marketing toolkit of a growing print-for-pay business. Kodak has developed the program as part of its commitment to helping its customers grow and succeed. As part of the MARKETMOVER Services, there are seven Targeted Sales Modules: Manufacturing, Retail, Financial Services, Education, Photo Services, Advertising and Marketing Agencies, and Existing Customers (a program for marketing to an existing customer base). MARKETMOVER Targeted Sales Modules provide printing companies and their sales forces with all of the essential tools to effectively market and sell into existing customers and specific industries. To extend the value of the MARKETMOVER Targeted Sales Modules, customers can choose from several optional services available through Marketing Mentors, Inc., a provider of strategic sales and marketing support. For e-marketing, participants can select a custom landing page, automated sales routing, or personalized URL capabilities. Print providers can also create a complete corporate identity package to promote their companies. Along with Targeted Sales Modules, MARKETMOVER Business Development Services consists of the MARKETMOVER Resource Center – a portal with a wide range of marketing and sales tools to support a growing print business; MARKETMOVER Network – a community of KODAK Product users to support distribute and print opportunities; MARKETMOVER Consulting and Training Services – a resource for Kodak’s digital printing and web to print customers; and Print Ambassador – a program designed to help drive awareness for the power of print. www.kodak.com INDUSTRY NEWS K/P Corporation combining operations in new facility Renton, Wash.-based K/P Corporation has completed the build out of a new 125,000-square-foot fulfillment, print and direct mail facility. K/P is combining operations from its two current facilities in Seattle and Kent into a single, larger facility to be fully operational by Aug. 8, 2008. “We at K/P are constantly improving the efficiency of our operations so that we can provide our clients unsurpassed service,” said K/P Corporation CEO Susan Kelly. “Given the rising costs of fuel, paper and other commodities K/P’s new streamlined facility will provide increased efficiency and eliminate redundant “Despite the current economy, we are aggressively investing in our company and our community to help our clients defray rising costs and overcome market challenges.” — Brett Olszewski, senior VP, K/P Corp. processes. This new facility will cement K/P’s ability to orchestrate more complex, more sophisticated and more secure integrated marketing solutions our clients are looking for, now and well into the future.” The all-in-one center provides enhanced marketing capabilities, including a 40-inch, 6-color Komori press, the latest in one-to-one and on-demand digital print capabilities, direct mailing, expanded IT infrastructure, database management and custom kitting. The facility also offers enhanced fulfillment systems and superior data processing, security and quality control systems to protect client’s information and materials. “K/P’s commitment to clients is our number one priority,” said Brett Olszewski, senior VP of sales and marketing. “Despite the current economy, we are aggressively investing in our company and our community to help our clients defray rising costs and overcome market challenges.” The Washington facility represents the latest of several substantial investments the company is making toward providing the most up-to-date offerings to support client’s marketing and communication efforts. P18 CANVAS AUGUST 2008