Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Product Spotlight Neenah Paper’s CLASSIC ® Linen is a Sensible Luxury As one of Neenah Paper’s popular heritage brands, CLASSIC® Linen has long been recognized for its consistent visual texture and dependability on press. This Writing, Text and Cover paper has always been available in appropriate business whites and light colors, and over the years the palette of accent colors has been modified to answer the demand for strong, corporate colors. Because of this, CLASSIC Linen has effectively maintained its position in the market as a great choice for corporate stationery and print collateral as well as direct mail, announcements and invitations. But Neenah Paper has made some exciting changes that will create more opportunities for applications and end uses that previously might not have been considered. Most noticeable is the updated color palette. The addition of Canyon Brown and Burgundy has created a stylish selection of accent colors that are highly receptive to metallic inks, embossing and foil stamping. But the real excitement is in the introduction of three pearlescent colors: White Pearl, Natural White Pearl, and Gold Pearl. These colors, available in both folio and cut-size, add a touch of elegance to any print project and offer the same high performance as all the CLASSIC Linen Papers. White Pearl can be flood coated with ink to create a custom pearlescent color. Gold Pearl presents as metallic but without the use of metallic inks, making it a perfect choice for certificates or invitations. Neenah Paper also announced that all CLASSIC Linen Papers are now FSC Certified (SW-COC-000885). And yes, this includes the 99+ brightness Avalanche White as well as the new 95 brightness Recycled 100 Bright White, as in 100% post consumer. CLASSIC Linen Papers are also made 100% Carbon Neutral. With the continued growth of the digital printing market comes the need for a wider selection of premium digital papers. To meet this demand, Neenah Paper now offers CLASSIC Linen Papers with a new Digital Finish, available in three colors, four weights, and four digital sizes. The proprietary finish works on any digital printing press, ensuring the same superior ink holdout and minimum dot gain for which CLASSIC Linen is known. To obtain Neenah Paper swatchbooks call (800) 994-5993, or e-mail samples@neenahpaper.com. For more information on Neenah Papers visit www.neenahpaper.com. With the continued growth of the digital printing market comes the need for a wider selection of premium digital papers. Print in the Mix Fast Facts The following are “Fast Facts” provided by research for Print in the Mix. For more Fast Facts on topics ranging from marketing, sustainability and consumer spending, visit Print in the Mix online at www.printinthemix.cias.rit.edu B2B marketers spend big on custom content content. percent decreased their content marketing spend, while 46 percent left their custom budgets unchanged. Note: Respondents were allowed to select as many activities that they currently produce as part of their marketing. Source: Junta42, in conjunction with BtoB magazine. Online survey of 150 marketing decision makers who subscribe to BtoB magazine. 150 marketers participated. Performed by BtoB, March 2008. DoubleClick Performics’ “Green Marketing Study” finds: percent indicate they are extremely or very likely to choose the environmentally friendly option. “specific user benefits” such as saving money on bills or longer product lifespan. Boomers: Print drives online traffic In a study of online baby boomer trends, 93 percent of the 40+ year olds surveyed said they have read an article about a Web site in print (newspaper or magazine) and have later visited the site online. Boomers account for 78 million people in the United States and control more than 83% of consumer spending, reminding marketers that media coverage, as part of an integrated marketing strategy, remains an important element of boomer marketing. Source: ThirdAge/JWTBOOM of 1,800 US adults, age 40 and over as reported by Marketing Charts, June 5, 2008 Product Spotlight continues on next page CANVAS P17