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Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Roxi Suger, founder and designer of ANGeLRox. Sexy and ethical luxury clothing for women. ANGelRox defines sizes by a beautiful word. For small sizes, look for BIRD. Medium-sized ladies can choose WING, and large sizes choose SONG. For the fabulous XL, choose JOY. EcoDiva: There are many roads a designer can take when creating a business. One of those paths is to create a company that honors the earth and its future. Tell me about your personal journey to choosing green. Roxi: My background is in fashion. I worked with companies like Urban Outfitters and Vivienne Tam. I worked with direct retailers as well as designers. Fifteen years ago I wanted to start a hemp line. But it was too early in the life of hemp fabric. Back then it was not comfortable, it had no versatility. In 2000 I branched out and self-financed my clothing line. We are staffed by my husband, interns and myself. We now have a loyal following of customers. When my son Cotton was born, I was already on an organic path in my personal life. A green business was the natural choice for me. EcoDiva: The market is now chock full of a new crop of designers choosing green and eco-friendly as a tag line and a philosophy. In this busy and growing market, what makes your clothing unique? Roxi: My signature pieces are on a continuum and my customers appreciate that. True style is sustainable; it’s not about following the latest trends. The color palette tends to stay neutral and wearer-friendly. The clothes are not meant to have a short life span. You could say that I’m anti-trend. I redesigned the jeans without a structured waistline or zipper and added nylon mesh. This has a thinning effect for the abdomen area. It gives a sleek look without adding the bulk of typical jeans. When women are pregnant, they don’t have to go and buy separate maternity jeans that they will only wear for a few months. This is a new and comfortable way for women to wear jeans. I had Sharon Stone’s support for my clothing; she purchased the denim blazer through the Giving Suite at the Sundance Film Festival. SEXY APPE OF THE F The advantag bamboo 14 |