Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Like Your First Bike Ever, but Better You know someone who… Stash your goodies Comfy seat pops open for handy storage space Remembers how fun it is to ride a bike. Prefers big fun and no fuss to fiddling with gears and hand brakes. Wants to relive the joy of riding on a fun bike that’s easy to ride. Help get a friend back in the saddle. Sip slowly. The world’s most trusted name in bicycle components, Shimano, has a technology so advanced, it’s simple. So simple, it brings back the joy of riding to anyone who sits on its cushy saddle.The bike shifts automatically, so all you do is pedal. To m To market, to market. World’s Biggest Bike Parties France. In Paris, the Vélib’ program is transforming one of the world’s favorite cities. On July 15, 2007, more than 10,000 easy-to-rent bikes showed up at 750 stations in Paris. Millions have used the bikes, taking as many as 100,000 rides a day. “It’s a new way of commuting and I love it,” one Parisian said. “It’s almost as fast as the bus and more pleasant.” “My first experience was so great, and the day so lovely,” a blogger wrote, “I went out later in the afternoon, grabbed a bike . . . and went for another ride.” Parisians merged the words for bike – velo – and freedom – liberté – to get Vélib’. Columbia. Just over twenty years ago, the City of Bogotá launched the Ciclovía idea, reserving selected streets, one day a week, for bicycle and pedestrian use only. The government’s goal for Ciclovía is to promote physical activity and health, social and cultural fun, safety and environmental awareness. “It’s a party that everyone attends, the rich and the poor, the young and the old.” Ciclovía is Spanish for “bike way,” either a permanent designated route or a temporary closing of streets to autos. In Bogotá, nearly a million people enjoy more than 120 km of car-free streets every Sunday morning. Walkers, skaters and bicyclists take over, and stages are set up in city parks. Aerobics instructors, yoga teachers and musicians lead workouts. Indulge a little. Imagine. Fun, easy, and did we say…fun? Take one spin on this head-turning ride, and it’ll be tough to hide a childish grin. With a three-speed automatic transmission, the bike selects the right gear for you. To slow down or stop, you simply pedal backwards. Super easy. Super fun. Ride on. Lime Easy Step or Lime $589.99 Accessorize. with th playful play lay yful ul upgrades. upg pg grade des. After years without riding, I’m back. This machine has made it possible for me to get away from the treadmill, improved my health, reduced my weight. — Trek owner, Jonesboro, AZ Mood Grips Basket Chainguard For an inspiring glimpse of what bicycling can be–go to Ciclovía: Bogotá, Colombia at www.streetfilms.org.