Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. SRAM Reinvents the Road with Red Bike shopping? Look for SRAM components. Chicago-based SRAM now offers you a third alternative to Japan and Italy for components. SRAM’s Force and Rival groups share Red’s technologies and performance, using less-expensive materials. SRAM’s trail equipment, X-O, is fast becoming the new standard in mountain biking, too. Feeling is believing—come by and check out the new alternative—SRAM! Cyclingnews.com’s readers* call SRAM Red: “Best Product”— Two Years Running! SRAM’s Red component group shatters expectations starting with the newest innovation: DoubleTap shifting. Red is also history’s lightest road gruppo featuring cycling’s widest use of new materials: carbon fiber, titanium, magnesium and even ceramic. Ridden to victory in the 2008 Tour of California and in use by international pro teams: Astana, Saunier Duval-Scott, Bissell and Kelly Benefits-Medifast, SRAM Red sets a new standard in road componentry. * www.cyclingnews.com/features/2007/awards07/?id=product Pedal Like a Pro Elite riders are not only strong, fast and fit, they maximize every effort with a smooth, efficient pedal stroke. By learning techniques to pedal smarter, not harder, your riding will become much more efficient. Here’s how: 1. Proper cleat position. This is critical in maximizing each pedal stroke and avoiding knee injury. Come see us to make sure your cleats are in the best position possible. In general, the ball of your foot should be positioned directly over the pedal axle, and the angular fit should be close to your natural foot angle. 2. Smooth and efficient pedaling. Rather than an up-and-down motion, you want to apply power through the entire stroke cycle. 3. High RPMs. Pro riders (like Lance) have proven that turning fast, high RPMs is more efficient than cranking in a big gear. Work on maintaining 85 to 95 RPM. This also puts less stress on your knees and is better for building cardiovascular fitness. 4. Keep your upper body still. It’s your legs that power the bike, so don’t waste energy elsewhere by bobbing back and forth, pulling too hard on the handlebars or gripping them too tightly with your hands. Look at the pros. They keep their hips stable and maintain a firm, but relaxed torso. You may not join the pro peloton after mastering these skills, but making your pedal strokes more efficient will certainly improve your riding. Red, Force, or Rival— Ask for SRAM components on your next bike The three SRAM component groups share these technologies: DoubleTap shifting is the most significant SRAM road bike feature. Elegantly simple, it allows you to shift up or down with the single motion of a single lever from wherever you are on your handlebars. The shift and brake levers have independent pivot points to avoid unintentional shifting or braking. All of this is achieved in a lighter, less bulky brake lever with fewer moving parts and asymmetrical ergonomic shaping. Adjustable-reach brake levers have fine-tuning for heightened stopping power and comfort. Exact Actuation delivers unsurpassed precision in rear derailleur movement from cog to cog. The result is more consistent, precise travel for smoother, faster, shifting across all 10 gears. SRAM groups rethink lightweight performance SRAM Red Group The latest technologies and lightest materials are highlighted in the carbon crank with ceramic bearings, rear derailleur with carbon, titanium and ceramic, and of course, the ultimate DoubleTap control. SRAM Force Group Lighter than Dura-Ace, comparable to Record. Carbon and aluminum crank, carbon and magnesium rear derailleur, DoubleTap lever with carbon, titanium and magnesium. SRAM Rival Group Aluminum and steel materials, similar design as Red for high performance, with an eye towards keeping cost down. . and Redefines the Trail Tougher for 2008—X-O Group The SRAM X-O Group offers you the world’s lightest shifters and a pared-down rear derailleur for exceptional precision. The group features striking attention to detail, with a CNC carbon arm on the rear derailleur and weight-conscious construction throughout. You have your choice of shifters with X-O: Trigger or Twister Titanium rear derailleur spring saves weight Chicago, in the late 1890s, was the “bicycle-building capital of America.” Approximately ⅔ of the USA’s bicycles and parts were made within 150 miles. encyclopedia.chicagohistory.org